Science-based nutrition

SCIENCE-BASED NUTRITION

NUTRIENTS VS. INGREDIENTS

Formulating the best, premium pet nutrition in the world is no simple task. Each of our diets is made up of nutrients that must be included in precise balance to supply the most effective nutrition for cats and dogs of different sizes, ages, breeds and lifestyles, and with specific needs. 

Four Goals for Health Nutrition

Our goal is to provide every cat and dog with the nutrition that is precisely right for their individual needs – needs that vary with the pet’s breed, environment, age, weight, gender, digestion, genetic makeup and lifestyle. 

  1. Body development and maintenance: Amino acids, minerals, vitamins and fatty acids meet the basic nutrition requirements for...

Fleas can be a major problem for pets and their owners. Even if they never leave the house, pets can be exposed to these blood-sucking parasites. Preventing flea infestations is the best protection against them. Comfortis® (spinosad) for dogs and cats starts killing fleas within 30 minutes, before they can lay eggs. And Comfortis lasts a whole month — it can't be washed, rubbed or shaken off.

Why are fleas so hard to control?

Once in your home, a female flea can produce 40–50 eggs per day,1 so even a few fleas can quickly turn into a major infestation. Flea larvae turn into pupae, which are generally more impervious to flea control products applied to the animal or its environment. Adult fleas erupt out of their pupal stage, or...

A debate has been going on in recent years over the importance of vaccinations. In human medicine an increasing number of parents are opting not to vaccinate their children, which is causing concern for health officials. Veterinarians are also concerned that a growing number of unvaccinated pets increase the risk of a disease epidemic.

The importance of vaccination cannot be underplayed, and the success so far of the World Health Organisation’s ‘global polio eradication campaign’ is an illustration of the real value of large scale vaccinating. However, we also need to balance this with the risk of side effects. In the 1990s a type of cancer was linked to inoculations for rabies, necessary when exporting animals to some countries...

A microchip is a small, identification implant that is inserted under the skin of cats and dogs, which can be scanned by a vet to identify them if they’re found away from home. Microchips are one of the best forms of pet identification, as they cannot get lost in the way that a collar and tag can.

Microchips can be so much more than just a form of identification though, and SureFlap grasped the opportunity to use them in a whole new way. SureFlap developed a range of microchip pet products that use microchips like unique keys that can be programmed to the products so only registered pets can use them.

SureFlap’s microchip pet door range keeps unwanted animals out of the home by only permitting access to resident pets. This...

Winter is here! Dig out those winter jumpers, dust off the skis and chop the firewood – but don’t forget to spare a thought for your pets that also need special attention in the chilly months. Here are some tips to keep your pet happy and healthy through the winter.

Cosy cribs
Top of the list is a warm bed. Cats, especially older moggies, just love warm spots near the heater or a cosy box lined with warm blankets.. As a special treat, include a snugly heatpad and hear that puss purr! Cats always seem to find the spots where the warm sun hits, but beware – their curious nature can lead them to some dangerous places, such as the tumble dryer, or under a car. Always check for your feline friend before you back the car out of the...