Now Fresh is manufactured in Canada from locally sourced ingredients. Now Fresh is 100% grain free and combines only fresh deboned turkey meat, duck meat, salmon with coconut and vegetable oils, garden fresh vegetables, farm fresh fruit and select antioxidant rich berries. Now Fresh pet food is formulated without meat meals, by products meals, or animal fats. Now Fresh grain free formulas supply your pet with a healthy, safe protein and fat level. Now Fresh pet food is acknowledged by veterinarians and formulated by certified nutritionists.